MotoGP Case Study

MotoGP Case Study

Class Editori has confirmed its presence in the professional sports marketing world of two wheels through its partnerships with the Konica Minolta Honda MotoGP Team, competing in the MotoGP World Championship, and with FG Sport, organiser of the World Superbike Championship. For the fourth consecutive year Class Editori has put its trust in RTR, a leading company in sports marketing, in order to finalise the definitive agreements.

With regard to the Konica Minolta Honda Team, the Class Editori logo will be present on rider Makoto Tamada's bike and in the MotoGP team pits. In addition, use will be made of the hospitality facilities of the team as it competes in the MotoGP World Championship.

With FG Sport, Class Editori will take part at the Italian rounds of the World Superbike Championship to be held at Monza, Misano and Imola. There are several benefits in this sports marketing endorsement: the use of the MotoGP hospitality facilities, exposure of the company logo on the official poster of which around 20,000 copies are given out at each event, and distribution of Class Editori's magazines in the hospitality and paddock areas, to a target that is perfectly in line with its readers.

At the end of each race, a special "Class" trophy will be awarded on the podium by a representative of the publisher.

As Riccardo Taf, managing director of RTR Sports Marketing, affirms: "In order to be effective, a sports sponsorship must be repeated over time. These four years with Class have confirmed to us that they are satisfied and that the right choices were made."

Gianluca Montiron, managing director of JiR, the company that oversees that managerial and technical activity of the MotoGP Konica Minolta Honda Team, remarks: "Diversification is one of the guiding elements of our team, and the arrival of a prestigious sponsor such as Konica Minolta is proof of this fact. Together with RTR's support, we wish to guarantee our partners a longterm sports marketing programme, and the relationship that links us to Class Editori is a case in point. The aim is to create commercial and social synergies through the medium of interest in sport."